Bishop challenges marketing for Halloween

Friday, October 05, 2007

Children Matter highlighted this article.

A bishop’s appeal to supermarket bosses appears to have done the trick and could lead to a significant shift in the way Halloween is marketed here in the UK. Some of the country’s leading retailers have responded positively to the bishop’s call and the results of a new survey, published today, show that most people support - or are sympathetic to - his stance.

‘Trick or Treat’ has had a make-over too - with the Church asking the public to go online and donate their Halloween treat to children’s charity the Children’s Society, in a further twist on the increasingly gloomy and scary presentation of the festival.

Today’s survey reveals that 36 per cent of people believe that a broader range of brighter products should be made available for parents to buy for their children to mark the occasion, with a further 30 per cent open to the idea.

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