Saturday, September 22, 2007
My father-in-law, and boss, is called David, and I try to wind him up by calling him Dave or Big Dave. But following this news that TV channel UKTV G2, which shows random cult comedy and game shows aimed at young men, is to be rebranded Dave, he is quite proud of being Dave. Especially, the idea that he is the home of witty banter (he wishes!). The theory behind the change of name (for the TV channel, not Dave) is based on the idea that "everyone knows a bloke called Dave".