Chris Kidd

3. Provide an outline. Jobs outlined the presentation by saying, "There are four things I want to talk about today. So let's get started…" Jobs followed his outline by verbally opening and closing each of the four sections and making clear transitions in between. For example, after revealing several new iPhone features, he said, "The iPhone is not standing still. We keep making it better and better and better. That was the second thing I wanted to talk about today. No. 3 is about iTunes." Make lists and provide your audience with guideposts along the way.

4. Make numbers meaningful. When Jobs announced that Apple had sold 4 million iPhones to date, he didn't simply leave the number out of context. Instead, he put it in perspective by adding, "That's 20,000 iPhones every day, on average." Jobs went on to say, "What does that mean to the overall market?" Jobs detailed the breakdown of the U.S smartphone market and Apple's share of it to demonstrate just how impressive the number actually is. Jobs also pointed out that Apple's market share equals the share of its top three competitors combined. Numbers don't mean much unless they are placed in context. Connect the dots for your listeners.

6. Create visual slides. While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image. For example, his phrase "The first thing I want to talk to you about today…" was accompanied by a slide with the numeral 1. That's it. Just the number. When Jobs discussed a specific product like the iPhone, the audience saw a slide with an image of the product. When text was introduced, it was often revealed as short sentences (three or four words) to the right of the image. Sometimes, there were no images at all on the slide but a sentence that Jobs had delivered such as "There is something in the air." There is a trend in public speaking to paint a picture for audiences by creating more visual graphics. Inspiring presenters are short on bullet points and big on graphics.

The reason churches so often become dull is that they confuse the infrastructure of the church with its purpose. This sort of church may be of interest to ecclesiological anoraks, but it won’t get people out of the pool and on to their knees. When the Kingdom comes in great power and glory, no one is going to care if anybody took the minutes.

There has been a worldwide resurgence of the ideology of Islamic extremism. One of the results of this has been to further alienate the young from the nation in which they were growing up and also to turn already separate communities into "no-go" areas where adherence to this ideology has become a mark of acceptability.

Those of a different faith or race may find it difficult to live or work there because of hostility to them. In many ways, this is but the other side of the coin to far-Right intimidation. Attempts have been made to impose an "Islamic" character on certain areas, for example, by insisting on artificial amplification for the Adhan, the call to prayer.

It's irresponsible for a man of his position to make these comments. He should accept that Britain is a multicultural society in which we are free to follow our religion at the same time as being extremely proud to be British. We wouldn't allow 'no-go' areas to happen. I smell extreme intolerance when people criticise multiculturalism without proper evidence of what has gone wrong.

Much of this has come about because of a "neutral" secularist approach which refuses to privilege any faith. In fact, secularism has its own agenda and it is certainly not neutral. It is perfectly possible for Britain to welcome people on the basis of its Christian heritage.

Not only locally, but at the national level also the establishment of the Church of England is being eroded. My fear is, in the end, nothing will be left but the smile of the Cheshire Cat.

In the past, I have supported the establishment of the Church, but now I have to ask if it is only the forms that are left and the substance rapidly disappearing. If such is the case, is it worth persevering with the trappings of establishment?